STRATEGIC PARTNER

Your UK & Europe Representative for Destinations, Venues & Hotel Brands

Axis Travel Marketing represents destinations, venues, and hotel brands across the UK and Europe. Through strategic PR, established trade relationships, and focused market development, we help travel brands increase visibility, strengthen industry partnerships, and achieve sustainable growth.

Welcome!

I founded Axis to offer destinations, venues and hospitality brands a more personal kind of representation in the UK and European travel markets. As a boutique consultancy, we work closely with a small number of partners, allowing us to truly understand their story, their goals and the audiences they want to reach.

Together with my team, we combine strategic PR, strong industry relationships and hands-on market representation to help our partners build visibility, meaningful connections and sustainable growth.

If you’re looking for a dedicated partner who will champion your brand as if it were our own, you’re in the right place.

Axis Founder & CEO
OUR SERVICES

We help drive the growth of travel brands across the UK and European markets.

As a bespoke consultancy, we deliver strategic representation, PR and targeted marketing, connecting destinations, venues and hospitality groups with the right media, trade partners and industry audiences.

Travel Trade Representation
Connecting your brand with the travel trade.
Marketing
Smart marketing that puts your brand ahead.
Public Relations
Getting your story into the right headlines.
Events Planing
Events we plan,deliver and deliver results.
MICE (Business Events)
Driving business events through strategic connections, targeted sales, and turning opportunities into confirmed events
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    Travel Expertise

    Travel and tourism is what we know best. Our team combines PR, marketing and sales expertise with deep industry insight.

  • icon_boutique-partnership_02
    Boutique Partnership

    Big enough to deliver, small enough to care. You work directly with senior experts who treat your brand as their own.

  • icon_collaborative-approach_02
    Collaborative Approach

    We work seamlessly with your teams, agencies and partners to create joined-up strategies and stronger results.

     

  • icon_industry-network_02
    Powerful Industry Network

    Our relationships across travel trade, media and MICE open doors and create meaningful opportunities.

     

  • icon_growth-focus-results_02
    Growth-Focused Results

    From impactful campaigns to strategic partnerships, everything we do is designed to deliver visibility and growth.

WHY US

Where industry relationships meet real growth.

Explore how we make it happen.
It reinforces boutique positioning + industry relationships + growth in one clean line.

cases study

Results that speak for themselves.

A glimpse of how we help destinations, venues and hospitality brands grow their presence in the UK and European travel markets.

testimonials

Don’t just take our word for it.

Glenn Duncan
Ottawa Tourism’s relationship with Axis Travel Marketing gives us the confidence that we are fully and professionally represented in one of our key strategic marketplaces. Always thorough and well respected we could not have enhanced our presence overseas in a positive way without their highly capable team behind us.

Glenn Duncan

Senior Vice President, Ottawa Tourism
Charlotte Wells
Working with Axis Travel Marketing is a genuine pleasure. Their creativity, proactiveness and pure passion for their clients are just a few of their many inspiring traits.

Charlotte Wells

Product Manager, Abercrombie & Kent
Laura Jackson
Axis are a professional and friendly agency who consistently go the extra mile to help generate innovative and engaging coverage. It's always a pleasure to work with the team and recently we've been able to bring destinations as varied as Cancun and Ottawa to our audience. Whether it's a fashion shoot or a travel feature, Axis are always my first port of call!

Laura Jackson

Commissioning Editor, Woman and Woman's Own
Jorge Luis
Axis are creative, innovative and extremely knowledgeable in their field of business. Through their proactive brand and marketing initiatives, we secured new direct air lift and a phenomenal increase in visitor numbers.

Jorge Luis Tellez Vignet

Promotions Director, Cancun Convention and Visitors Bureau
CLIENTS
Where great brands and good ideas meet.
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Staying Visible, Staying Relevant: How Travel Brands Win Long-Term
In the rapidly evolving travel industry, merely being visible is not enough. With destinations, hotels, venues, and tourism partners all competing for attention, it is essential to remain top of mind with key industry audiences for long-term success. Travel trade partners, media contacts, and event planners...
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Selling the Story: Transforming Destination Appeal into Trade Demand
A destination may boast stunning landscapes, rich culture, and world-class experiences, but without significant travel trade demand, even the most attractive locations can struggle to convert interest into bookings. In today’s competitive travel market, a destination requires more than just visual appeal;...
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Beyond the Headlines: Why Media Coverage Alone Doesn’t Drive Travel Success
Media coverage has long been regarded as one of the most valuable tools in travel marketing. A feature in a leading travel publication, a mention in a top newspaper, or coverage from a well-known influencer can generate excitement and boost visibility. However, in today’s competitive travel landscape,...
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The Power of Partnerships in Travel Marketing
In today’s competitive travel landscape, partnerships are essential rather than optional. With countless destinations, venues, and travel brands vying for attention, collaboration has emerged as one of the most effective strategies to increase visibility, expand reach, and drive sustainable growth. Strategic...
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How to Stand Out in a Crowded Travel Market
The travel industry is more competitive than ever. Destinations, hotels, and travel brands are all vying for attention across multiple channels, including trade partners, media, consumers, and event buyers. To stand out in this crowded market, you need more than just an excellent product; it requires...
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From Interest to Inclusion: How Destinations Win Tour Operator Support
Tour operators play a central role in how travel products are packaged, promoted, and sold. For many destinations and travel brands, they serve as a key route to the market, offering scale, credibility, and access to established distribution networks. However, in a highly competitive landscape, not...
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Why Great Travel Campaigns Start with Strong Positioning
In travel marketing, campaigns are often evaluated based on their creativity, reach, or visual appeal. However, behind every successful campaign lies a more fundamental element: clear and confident positioning. Before focusing on visuals, messaging, and media planning, there needs to be a well-defined...
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Not Just Visibility: What Travel Brands Really Need to Grow
In travel, visibility is often treated as the ultimate goal. More headlines, more impressions, more social reach, more attention. And while visibility matters, it is only one part of the picture. Being seen is valuable, but being chosen is what drives growth. For destinations, hotels, venues, and travel...
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