Public Relations (PR)

Aosta Valley

Project: Promote summer mountain product opportunities to drive new consumer interest.

Objectives:

• Position Aosta Valley as the summer mountain destination to visit.
• Showcase outdoor attributes of the region to inspire UK visitors.
• Grow summer visitation.

What we did:

• Created media hooks and story ideas of the regions natural attributes and why it should be the place to visit in summer.
• Organised a series of high profile press trips to focus on summer hiking utilising the ski lift facilities within the region.

Results achieved:

• Secured extensive media coverage in LOVE Exploring, Active Traveller, Financial Times, Golf News.

Client website: www.aosta-valley.co.uk