Tourism Nova Scotia Has a Whale of a Time At King’s Cross Station

4th December 2017

Commuters at London’s King’s Cross Station were recently whisked off to Nova Scotia’s iconic Lighthouse at Peggy’s Cove and had the chance to get up close and personal with a humpback whale thanks to an innovative “Magic Mirror” on the station concourse.

The free to view augmented reality display was the latest initiative from Tourism Nova Scotia as part of its drive to bring destination awareness to the public here in the U.K. The installation, which was created by the innovate tech company 3RockAR, saw commuters stand, jump and play in front of a giant screen in which they saw themselves in a variety of different scenes.


The Tourism Nova Scotia team were at King’s Cross Station, engaging with commuters as they interacted with the Magic Mirror. Emma Cashmore, Account Director, U.K. Tourism Nova Scotia said

“It’s fantastic to see so many people enjoying the installation here at King’s Cross, it’s helping to create a real buzz about our wonderful province in a way that was not possible even five years ago. Members of the public that we have been speaking with seem genuinely wowed by the experience, leaving them wanting to know more about Nova Scotia”.

Commuter Jack Evans from Beckenham in Kent said,

“The Magic Mirror is amazing! It really makes you feel like you are somewhere else, incredible what technology can do now a days. I don’t know much about Nova Scotia, but it certainly gives a flavour for what that part of Canada offers. It’s definitely a place I would like to visit.”

Located in eastern Canada and less than a seven hour flight away from the U.K., Nova Scotia has a rich and diverse tourism offering spanning outdoor adventure, cultural travel and outstanding gastronomy. Boasting five UNESCO sites, the province attracts a broad range of visitors through its superb wildlife-watching, hiking and cycling offering and also thanks to its great museums, wineries and burgeoning events calendar.

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